Gift Certificates

Gift Certificates
Brick-and-mortar stores give out gift certificates, so why not online stores too? Consider offering an online gift certificate that your customers can give to a family member or a friend. Gift certificates purchased online make great last-minute gifts because they can be sent by e-mail to arrive almost instantly. The recipient can then visit the store’s Web site and apply the gift certificate toward the purchase of any products offered by the store.
How does it work? Online stores that offer this service let you pay with your credit card and the gift certificate is delivered to the recipient by e-mail as soon as the payment is authorized. The gift certificate is essentially an e-mail message with a number attached to it. The recipient can redeem the certificate on their next purchase at that online store. When the recipient proceeds to check out of the store, they will be asked to provide their certificate number. The value of the gift certificate will then be deducted from the total amount of the purchase. Electronic gift certificates not only make great gifts – they’re a great way to drive new customers into your online store!