Product Referral Services

Product Referral Services

Many people find out about Web sites through word of mouth. So make it easy for your customers to tell other shoppers about your online store.
For example, as customers are browsing through your Web site, they may come across products that their friends, co-workers, or family members may be interested in. Or they may want to tell a friend or family member about a product they would like to receive as a gift. That is why you should make it easy for customers to refer friends and relatives directly to specific product pages on your site. For an excellent example of how this can be done, visit RadioShack’s online store (www.radioshack.com). At the bottom of every product page on the site is a graphic that says, “e-mail this page to a friend.” Customers who click on that icon will be taken to another Web page where they are asked to provide the name and e-mail address of a friend. The recipient will receive an e-mail message that invites them to visit RadioShack’s online store. A referral mechanism like this is an effective way to bring more people into your Web site.