Your Retail Store
If your business has a brick-and-mortar retail presence, use it to promote your online store aggressively.
Include your Web site on your receipts, invoices, and shopping bags, and print it on your catalogs and sales literature. Make sure that your Web address is advertised prominently both within your store
and outside if you can. Many retailers, unfortunately, don’t leverage their retail presence in this way.
GOLDEN WORD
Monday, June 16, 2008
Your Retail Store
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